Blog

During the coronavirus pandemic, the Biedronka Foundation is providing protective, disinfecting and hygiene products to social welfare homes, care and treatment facilities, hospices, shelters for the homeless and other centers providing care to the elderly.

Agnieszka Syczyło was the winner of the first stage of this year's Piórko, the Biedronka award for a children's book. For the winning story, she received a prize of PLN 100,000. Today, June 23, the second stage of Piórko, for illustrators, begins.

Valeriia, Senior Salesperson-Cashier at one of the Biedronka supermarkets in Poznań, shared her professional experience in an interview for pracuj.pl.

Biedronka is lending a helping hand to small Polish businesses in difficult times as part of the “Time to Support Small Producers” campaign. Through over 3,000 Biedronka chain stores, their products can now reach millions of new customers. This is another action by the Biedronka chain, which aims to support individual social groups in the current crisis.

How to encourage young people to work in Biedronka stores? In the new recruitment campaign, we decided on interesting slogans and eye-catching graphics to reach a demanding target group – students. Pineapples and raspberries played the main roles.