Stop for a moment… and truly feel the Christmas spirit.

05 December 2025
Biedronka's Christmas ad 2025
Biedronka's Christmas ad 2025

This year we show the holidays as they often really are – full of rush, pressure and rushing, which makes it easy to lose sight of what is most important.

Crowded shops hide hundreds of stories:
✨ someone is preparing their Christmas Eve,
✨ someone feels lonely,
✨ someone can't disconnect from work,
✨ someone really misses closeness.

And next to them – employees who, during this intense time, do everything they can to make everyday life easier.

This is a story about how the magic of Christmas doesn't lie in perfect preparations.
It appears when we let go even for a moment, look at the people around us and allow ourselves to feel joy.

Check out our Christmas spot! 

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