196 days were enough for our Company Page Biedronki 10,000 people started following us on Linkedin. On the website, we share good practices with the external environment. We tell you what's going on with us, show our teams, and also present #wartościBiedronki.
Biedronka started its activity on Linkedin in mid-July 2020. Every month we are viewed by about 4 thousand followers. The number of unique visitors exceeds 1000 people per month. Users use their phone more often than their computer when reading our content.
Our posts concern information available on the media.biedronka.pl website, we add links to content on industry portals, original graphics and video productions. On the profile you can find topics related to business know-how and good network practices. We show how we operate in the field of social responsibility and sustainable development. On Linkedin you can meet our employees who are behind the company's success. They are particularly important due to the nature of the portal and the fact that Biedronka is the largest private employer in Poland, employing 70 thousand people.
LinkedIn is another tool used by Biedronka, which shows the modern face of the largest retail chain in Poland. In this regard, we prove that Biedronka is primarily people and values, communicating with professionals looking for examples of responsible actions supporting business.
Arkadiusz Mierzwa, Communication Director of the Biedronka network
The LinkedIn profile is supported by a group of Brand Ambassadors. The project in our company started in September 2020. Currently, the group consists of almost 50 people from every area of the company's activity - stores, distribution centers and offices. The aim of the team is to support the Biedronka brand in social media, promote good practices and share expert knowledge. Currently, the group operates under the official name #WeBiedronka.
We encourage you to watch the film that our Ambassadors have prepared especially for this occasion: