Biedronka welcomed over 28 thousand babies into the world

The birth of a child is one of the most important moments in the life of every family. That is why Biedronka supports parents in the first moments after the birth of their children with the "Welcome Package Dada".

In the three months since the campaign's premiere, the network has helped parents of over 13,000 girls and 14,000 boys throughout Poland. Among the little ones were 439 pairs of twins and four siblings of triplets. The most popular names for girls who received gifts were Julia, Maja and Zuzanna, and for boys Antoni, Jakub and Aleksander.

The "Welcome Package Dada" campaign was introduced by Biedronka on February 3 this year. Biedronka's goal is to be even closer to Polish families, whom the chain accompanies in their daily shopping and to celebrate the joy of the birth of their children together with them. That is why, together with the Dada brand, Biedronka gives a welcome package to every baby in Poland who will be born in 2020. Thanks to the campaign, together with new parents, we welcomed exactly 28,345 children into the world. The largest number of gifts went to parents from the Mazovian province. The Biedronka chain gave approx. 4,000 packages to families from this region. 

To receive free gifts from Biedronka and the Dada brand, simply register on the website www.dadaclub.pl and register your child for the campaign. The package will contain the most necessary products: diapers, wet wipes and cotton buds, as well as a new item – the Dada & Rodzina magazine, full of tips and recipes adapted to the baby's diet.

More information can be found on the website www.media.biedronka.pl