{"id":153981,"date":"2023-04-14T11:27:41","date_gmt":"2023-04-14T11:27:41","guid":{"rendered":"https:\/\/new.karierawjm.pl\/biedronka-to-my-codziennie\/"},"modified":"2023-12-05T12:32:23","modified_gmt":"2023-12-05T12:32:23","slug":"biedronka-to-my-codziennie","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/blog\/2023\/04\/14\/biedronka-to-my-codziennie\/","title":{"rendered":"Biedronka to MY. Codziennie."},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Nie tylko szeregiem benefit\u00f3w i \u015bwiadcze\u0144 wyznaczaj\u0105cych trendy na rynku, ale r\u00f3wnie\u017c\u2026 wierszem. Tak nasza sie\u0107 docenia swoich pracownik\u00f3w. Postanowili\u015bmy opowiedzie\u0107 Polakom wyj\u0105tkowym j\u0119zykiem o wyj\u0105tkowej pracy os\u00f3b, kt\u00f3re zatrudniamy i kt\u00f3re codziennie obs\u0142uguj\u0105 miliony klient\u00f3w, zapewniaj\u0105c im realizacj\u0119 najwa\u017cniejszych potrzeb w 3,4 tys. sklep\u00f3w. Ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej \u201eBiedronka to MY. Codziennie.\u201d<\/h4>\n\n\n<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:600;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}<\/style>\n<p>W najnowszej kampanii employer brandingowej oddajemy g\u0142os bohaterom Biedronki \u2013 naszym pracownikom ze sklep\u00f3w i centr\u00f3w dystrybucyjnych.<\/p>\n\n\n\n<p>Czytany przez lektora trzynastozg\u0142oskowiec pokazuje zesp\u00f3\u0142 najwi\u0119kszej sieci handlowej w Polsce, kt\u00f3ry na co dzie\u0144 u\u0142atwia \u017cycie klientom. Dzi\u0119ki pracy os\u00f3b zatrudnionych w sklepach i centrach dystrybucyjnych konieczne, codzienne czynno\u015bci wyznaczaj\u0105ce rytm \u017cycia Polak\u00f3w, jak przygotowywanie \u015bniada\u0144, rodzinnych obiad\u00f3w czy kolacji, staj\u0105 si\u0119 du\u017co \u0142atwiejsze. Jednak praca, kt\u00f3r\u0105 pokazujemy w najnowszej ods\u0142onie kampanii, cz\u0119sto pozostaje niezauwa\u017cona przez klient\u00f3w. A jak podkre\u015bla lektor: pracownicy s\u0105 przecie\u017c \u201eCho\u0107 nie zawsze widoczni, to zawsze niezb\u0119dni.&#8221;<\/p>\n\n\n\n<p>W filmie nie wyst\u0119puj\u0105 zawodowi aktorzy. Ich role odgrywaj\u0105 pracownicy Biedronki w rzeczywistych sytuacjach, kt\u00f3re wype\u0142niaj\u0105 im dzie\u0144. Gdy \u015bwiat si\u0119 budzi, oni s\u0105 ju\u017c w pracy, na pe\u0142nych obrotach. Przyjmuj\u0105 dostawy, wypiekaj\u0105 pieczywo, wyk\u0142adaj\u0105 \u015bwie\u017ce owoce i warzywa, aby ulubione produkty Polak\u00f3w zawsze by\u0142y na wyci\u0105gni\u0119cie r\u0119ki. W kampanii pojawiaj\u0105 si\u0119 r\u00f3wnie\u017c sceny, kt\u00f3re potwierdzaj\u0105, \u017ce zesp\u00f3\u0142 Biedronki jest zintegrowany, a pracownicy dobrze czuj\u0105 si\u0119 w swoim towarzystwie: rozmowy i wsp\u00f3lne obchodzenie urodzin.<\/p>\n\n\n<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote cite{color:var(--wp--preset--color--dark)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ta kampania to wyraz docenienia zespo\u0142u Biedronki, kt\u00f3ry ka\u017cdego dnia daje z siebie wszystko i sprawia, \u017ce wizyty naszych klient\u00f3w s\u0105 komfortowe, niezale\u017cnie od d\u0142ugo\u015bci listy zakup\u00f3w. Chcemy pokaza\u0107, jak wa\u017cn\u0105 rol\u0119 odgrywa wyt\u0119\u017cona praca naszych kole\u017canek i koleg\u00f3w i jakie ma ona znaczenie dla niepozornej codzienno\u015bci. To nasi ludzie s\u0105 sercem ka\u017cdego sklepu i to dzi\u0119ki nim mo\u017cemy sprawniej zrealizowa\u0107 zakupy, niezale\u017cnie od pory dnia i okazji.<\/p>\n<cite>Jaros\u0142aw Sobczyk, dyrektor personalny sieci Biedronka<\/cite><\/blockquote>\n\n\n<style>.wp-block-embed{margin-top:2.5rem;margin-bottom:2.5rem}<\/style>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Biedronka to MY.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mhCETRWboqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nowej ods\u0142onie kampanii \u201eBiedronka to MY. Codziennie\u201d towarzyszy kampania marketingowa realizowana m. in. w telewizji, radiu, Internecie &#8211; w tym w mediach spo\u0142eczno\u015bciowych i kana\u0142ach w\u0142asnych Biedronki. Cz\u0119\u015b\u0107 dzia\u0142a\u0144 klienci b\u0119d\u0105 mogli te\u017c us\u0142ysze\u0107 w sklepach sieci. Kampania wystartowa\u0142a 9 kwietnia 2023 r. i potrwa 3 tygodnie. Za strategi\u0119 i kreacj\u0119 odpowiada agencja DDB Warszawa, za produkcj\u0119 studio produkcyjne OTO Film, a za planowanie i zakup medi\u00f3w Wavemaker.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej \u201eBiedronka to MY. Codziennie.\u201d, w kt\u00f3rej doceniamy naszych pracownik\u00f3w wyj\u0105tkow\u0105 form\u0105 &#8211; trzynastozg\u0142oskowcem.<\/p>\n","protected":false},"author":2,"featured_media":153462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-153981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biedronka to MY. Codziennie | Kampania wizerunkowa Biedronki<\/title>\n<meta name=\"description\" content=\"Ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej \u201eBiedronka to MY. 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