{"id":184490,"date":"2026-01-19T08:08:59","date_gmt":"2026-01-19T08:08:59","guid":{"rendered":"https:\/\/pracawbiedronce.pl\/?p=184490"},"modified":"2026-01-19T10:48:09","modified_gmt":"2026-01-19T10:48:09","slug":"tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/uk\/blog\/2026\/01\/19\/tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej\/","title":{"rendered":"\u201e\u0422\u0430\u043a, \u044f \u043f\u0440\u0430\u0446\u044e\u044e \u0432 Biedronka\u201d. \u0427\u0435\u0441\u043d\u0456 \u0433\u043e\u043b\u043e\u0441\u0438 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432 \u0443 \u043d\u043e\u0432\u0456\u0439 \u0456\u043c\u0456\u0434\u0436\u0435\u0432\u0456\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457"},"content":{"rendered":"<p><strong>\u201e\u0412\u0438 \u0434\u0443\u043c\u0430\u0454\u0442\u0435, \u0449\u043e \u0446\u0435 \u043b\u0435\u0433\u043a\u0430 \u0440\u043e\u0431\u043e\u0442\u0430? \u0411\u0443\u0434\u044c \u043b\u0430\u0441\u043a\u0430... (...) \u0426\u0435 \u0440\u043e\u0431\u043e\u0442\u0430 \u043d\u0435 \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u043b\u0435\u0433\u043a\u043e \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f\u201d \u2013 \u0441\u0430\u043c\u0435 \u0442\u0430\u043a \u043e\u043f\u0443\u0431\u043b\u0456\u043a\u043e\u0432\u0430\u043d\u043e \u043e\u0441\u0442\u0430\u043d\u043d\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0437 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u0440\u043e\u0431\u043e\u0442\u043e\u0434\u0430\u0432\u0446\u044f \u201eBiedronka to MY\u00bb. <\/strong><\/p>\n<p>\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0431\u0443\u043b\u043e \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u044e \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0456\u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0442\u0430 \u0457\u0445 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u0457 \u0443\u0447\u0430\u0441\u0442\u0456. \u0412\u043e\u043d\u0438 \u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044f \u0441\u0432\u043e\u0457\u043c \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u044f\u043c\u0438, \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u044e\u044e\u0447\u0438 \u043d\u0430\u0439\u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0435 \u0432 \u0457\u0445\u043d\u0456\u0439 \u0440\u043e\u0431\u043e\u0442\u0456 \u0442\u0430 \u0449\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0457\u043c \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f. \u0426\u0435 \u0437\u0440\u043e\u0431\u0438\u043b\u043e \u0440\u043e\u043b\u0438\u043a \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u0438\u043c \u0437\u0430\u043f\u0438\u0441\u043e\u043c \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456, \u043f\u043e\u0431\u0430\u0447\u0435\u043d\u043e\u0457 \u0457\u0445\u043d\u0456\u043c\u0438 \u043e\u0447\u0438\u043c\u0430.<\/p>\n<p>\u0420\u043e\u043b\u0456 \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0456\u0432 \u0437\u0456\u0433\u0440\u0430\u043b\u0438 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456 \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0438 Biedronka. \u0412\u043e\u043d\u0438 \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0434\u0430\u044e\u0442\u044c \u0441\u0432\u043e\u0457 \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u0441\u0432\u043e\u0454 \u043f\u043e\u0432\u0441\u044f\u043a\u0434\u0435\u043d\u043d\u0435 \u0436\u0438\u0442\u0442\u044f: \u0440\u043e\u0431\u043e\u0442\u0443 \u043d\u0430 \u043a\u0430\u0441\u0456, \u043f\u043e\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f \u0437\u0430\u043f\u0430\u0441\u0456\u0432 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u043f\u043e\u044f\u0441\u043d\u0435\u043d\u043d\u044f \u0430\u043a\u0446\u0456\u0439, \u0440\u0435\u0430\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457 \u0442\u0430 \u043d\u0430\u0432\u0456\u0442\u044c \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0456 \u0436\u0435\u0441\u0442\u0438 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u043a\u043e\u043b\u0435\u0433. \u0426\u044f \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0449\u0438\u0440\u0456\u0441\u0442\u044c \u0454 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0440\u0438\u0441\u0430\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u2013 \u0431\u0435\u0437 \u043f\u0440\u0438\u043a\u0440\u0430\u0441, \u0430\u043b\u0435 \u0437 \u0433\u043e\u0440\u0434\u0456\u0441\u0442\u044e \u0442\u0430 \u043f\u043e\u0432\u0430\u0433\u043e\u044e \u0434\u043e \u0449\u043e\u0434\u0435\u043d\u043d\u0438\u0445 \u0437\u0443\u0441\u0438\u043b\u044c.<\/p>\n\n<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote cite{color:var(--wp--preset--color--dark)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:600;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}<\/style>\n<p><em>\u041c\u0438 \u0445\u043e\u0447\u0435\u043c\u043e, \u0449\u043e\u0431 \u043a\u043e\u0436\u0435\u043d \u0433\u043b\u044f\u0434\u0430\u0447 \u0431\u0430\u0447\u0438\u0432, \u0449\u043e \u0437\u0430 \u0449\u043e\u0434\u0435\u043d\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u0441\u0442\u043e\u044f\u0442\u044c \u043b\u044e\u0434\u0438 \u0437 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043e\u043c, \u0430\u043c\u0431\u0456\u0446\u0456\u044f\u043c\u0438 \u0442\u0430 \u0432\u043b\u0430\u0441\u043d\u0438\u043c\u0438 \u0456\u0441\u0442\u043e\u0440\u0456\u044f\u043c\u0438. \u0426\u0435 \u0432\u0438\u043c\u043e\u0433\u043b\u0438\u0432\u0430 \u0440\u043e\u0431\u043e\u0442\u0430, \u0430\u043b\u0435 \u043d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0430. \u0421\u0430\u043c\u0435 \u0442\u043e\u043c\u0443 \u043c\u0438 \u043f\u0438\u0448\u0430\u0454\u043c\u043e\u0441\u044f \u0442\u0438\u043c, \u0449\u043e \u0434\u0430\u0454\u043c\u043e \u0433\u043e\u043b\u043e\u0441 \u043d\u0430\u0448\u0438\u043c \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0430\u043c, \u044f\u043a\u0456 \u0433\u043e\u043b\u043e\u0441\u043d\u043e \u043a\u0430\u0436\u0443\u0442\u044c: \u0422\u0430\u043a, \u044f \u043f\u0440\u0430\u0446\u044e\u044e \u0432 Biedronka. &nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n<p><em>\u2013<\/em>\u00a0\u2013 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u042f\u0440\u043e\u0441\u043b\u0430\u0432 \u0421\u043e\u0431\u0447\u0438\u043a, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0437 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u043c\u0435\u0440\u0435\u0436\u0456 Biedronka.\u00a0<\/p>\n\n<style>.wp-block-embed{margin-top:2.5rem;margin-bottom:2.5rem}.wp-block-embed--fullwidth{margin-top:0;max-width:120rem !important}.wp-block-column:first-child .wp-block-embed{margin-top:0 !important}<\/style>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0422\u0430\u043a, \u044f \u043f\u0440\u0430\u0446\u044e\u044e \u0432 \u0411\u0456\u0435\u0434\u0440\u043e\u043d\u0446\u0456.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EX9aYda6G_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u0406\u0441\u043d\u0443\u0454 \u0441\u0442\u0435\u0440\u0435\u043e\u0442\u0438\u043f, \u0449\u043e \u043c\u0438, \u043a\u0430\u0441\u0438\u0440\u0438, \u043d\u0435\u043e\u0441\u0432\u0456\u0447\u0435\u043d\u0456. \u0426\u0435 \u043d\u0435\u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e \u0456 \u0447\u0430\u0441\u0442\u043e \u043d\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0434\u0456\u0439\u0441\u043d\u043e\u0441\u0442\u0456. \u042f \u0434\u0443\u0436\u0435 \u043f\u043e\u0432\u0430\u0436\u0430\u044e \u0441\u0435\u0431\u0435, \u0456 \u0442\u0430\u043a\u0456 \u0441\u043b\u043e\u0432\u0430 \u043c\u0435\u043d\u0435 \u043d\u0435 \u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c. \u0410\u043b\u0435 \u044f \u0437\u043d\u0430\u044e, \u0449\u043e \u0434\u0435\u044f\u043a\u0456 \u043b\u044e\u0434\u0438 \u0437\u0430\u0441\u043c\u0443\u0447\u0443\u044e\u0442\u044c\u0441\u044f, \u043a\u043e\u043b\u0438 \u0445\u0442\u043e\u0441\u044c \u043a\u0430\u0436\u0435 \u0457\u043c \u0446\u0435 \u0432 \u043e\u0431\u043b\u0438\u0447\u0447\u044f. \u041c\u0435\u043d\u0456 \u0434\u0443\u0436\u0435 \u043f\u043e\u0434\u043e\u0431\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043b\u044e\u0434\u044c\u043c\u0438. \u0426\u0435 \u043f\u0435\u0440\u0435\u043f\u043e\u0447\u0438\u043d\u043e\u043a, \u044f\u043a\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043c\u0435\u043d\u0456 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u0442\u0438. \u0426\u0435 \u043b\u0456\u043a\u0438 \u0432\u0456\u0434 \u043c\u043e\u0454\u0457 \u0445\u0432\u043e\u0440\u043e\u0431\u0438, \u0437 \u044f\u043a\u043e\u044e \u044f \u0431\u043e\u0440\u044e\u0441\u044f \u0440\u043e\u043a\u0430\u043c\u0438. \u042f \u043f\u0438\u0448\u0430\u044e\u0441\u044f \u0441\u0432\u043e\u0454\u044e \u0440\u043e\u0431\u043e\u0442\u043e\u044e, \u0441\u043e\u0431\u043e\u044e \u0442\u0430 \u0441\u0432\u043e\u0457\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438. \u042f \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0430\u044e \u0444\u0430\u043d\u0442\u0430\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u043b\u044e\u0434\u0435\u0439. \u042f \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u044e \u0441\u0435\u0431\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u0438, \u044f \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u044e \u0441\u0435\u0431\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e\u044e.<\/em>.<\/p>\n<\/blockquote>\n\n\n<p>\u2013 \u043a\u0430\u0436\u0435 \u0141ukasz Sa\u0142aci\u0144ski, \u043a\u0430\u0441\u0438\u0440 \u0443 \u0413\u0434\u0438\u043d\u0456, \u044f\u043a\u0438\u0439 \u0437\u2019\u044f\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456.<\/p>\n<p>\u041d\u043e\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0441\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0448\u0438\u0440\u043e\u043a\u043e\u044e \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0454\u044e \u043d\u0430 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u0456, \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456 (\u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0447\u0438 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0440\u0435\u0436\u0456 \u0442\u0430 \u0432\u043b\u0430\u0441\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 Biedronka), \u0443 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0442\u0430 \u043d\u0430 \u0432\u0443\u043b\u0438\u0446\u0456. \u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0441\u0442\u0430\u0440\u0442\u0443\u0432\u0430\u043b\u0430 19 \u0441\u0456\u0447\u043d\u044f \u0442\u0430 \u0442\u0440\u0438\u0432\u0430\u0442\u0438\u043c\u0435 \u0442\u0440\u0438 \u0442\u0438\u0436\u043d\u0456. Mova Film \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0437\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e, \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d, \u0430 Wavemaker \u2014 \u0437\u0430 \u043c\u0435\u0434\u0456\u0430\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0437\u0430\u043a\u0443\u043f\u0456\u0432\u043b\u044e.<\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041e\u0441\u0442\u0430\u043d\u043d\u044f \u0456\u043c\u0456\u0434\u0436\u0435\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0431\u0443\u043b\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0430 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u044e \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432. \u0412\u043e\u043d\u0438 \u043f\u043e\u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044f \u0441\u0432\u043e\u0457\u043c \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u044f\u043c\u0438, \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u044e\u044e\u0447\u0438, \u0449\u043e \u0454 \u043d\u0430\u0439\u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0438\u043c \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u0442\u0430 \u0449\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0457\u043c \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f. <\/p>","protected":false},"author":18,"featured_media":184498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-184490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tak, pracuj\u0119 w Biedronce - szczery g\u0142os pracownik\u00f3w Biedronki<\/title>\n<meta name=\"description\" content=\"Kampania wizerunkowa zosta\u0142a przygotowana z udzia\u0142em pracownik\u00f3w. 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