{"id":184490,"date":"2026-01-19T08:08:59","date_gmt":"2026-01-19T08:08:59","guid":{"rendered":"https:\/\/pracawbiedronce.pl\/?p=184490"},"modified":"2026-01-19T10:48:09","modified_gmt":"2026-01-19T10:48:09","slug":"tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/sk\/blog\/2026\/01\/19\/tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej\/","title":{"rendered":"\u201e\u00c1no, pracujem v Biedronke.\u201d \u00daprimn\u00e9 hlasy zamestnancov v novej imid\u017eovej kampani"},"content":{"rendered":"<p><strong>\u201eMysl\u00edte si, \u017ee je to \u013eahk\u00e1 pr\u00e1ca? Pros\u00edm... (...) Toto nie je pr\u00e1ca pre t\u00fdch, ktor\u00ed sa \u013eahko vzd\u00e1vaj\u00fa\u201d \u2013 takto vyzer\u00e1 najnov\u0161ia \u010das\u0165 kampane na budovanie zna\u010dky zamestn\u00e1vate\u013ea \u201eBiedronka to MY\u201c. <\/strong><\/p>\n<p>Koncept kampane bol vytvoren\u00fd s prispen\u00edm zamestnancov predajne a s ich osobn\u00fdm zapojen\u00edm. Zdie\u013eali svoje sk\u00fasenosti a em\u00f3cie, diskutovali o tom, \u010do je na ich pr\u00e1ci najn\u00e1ro\u010dnej\u0161ie a \u010do im prin\u00e1\u0161a uspokojenie. V\u010faka tomu sa spot stal autentick\u00fdm z\u00e1znamom reality videnej ich o\u010dami.<\/p>\n<p>Zamestnancov hrali skuto\u010dn\u00ed zamestnanci Biedronky. Rozpr\u00e1vaj\u00fa svoje pr\u00edbehy a ukazuj\u00fa svoj ka\u017edodenn\u00fd \u017eivot: pr\u00e1cu s poklad\u0148ou, skladovanie tovaru, vysvet\u013eovanie propaga\u010dn\u00fdch akci\u00ed, reakciu na kr\u00edzov\u00e9 situ\u00e1cie a dokonca aj mal\u00e9 gest\u00e1 podpory pre z\u00e1kazn\u00edkov a kolegov. T\u00e1to autentickos\u0165 a \u00faprimnos\u0165 s\u00fa k\u013e\u00fa\u010dov\u00fdmi prvkami kampane \u2013 bez prikr\u00e1\u0161\u013eovania, ale s hrdos\u0165ou a re\u0161pektom ku ka\u017edodenn\u00e9mu \u00fasiliu.<\/p>\n\n<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote cite{color:var(--wp--preset--color--dark)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:600;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}<\/style>\n<p><em>Chceme, aby ka\u017ed\u00fd div\u00e1k videl, \u017ee za ka\u017edodenn\u00fdmi n\u00e1kupmi stoja \u013eudia s charakterom, amb\u00edciami a vlastn\u00fdmi pr\u00edbehmi. Je to n\u00e1ro\u010dn\u00e1 pr\u00e1ca, ale nesmierne potrebn\u00e1. Preto sme hrd\u00ed na to, \u017ee m\u00f4\u017eeme da\u0165 hlas na\u0161im zamestnancom, ktor\u00ed hlasno hovoria: \u00c1no, pracujem v Biedronke. &nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n<p><em>\u2013<\/em>\u00a0hovor\u00ed Jaros\u0142aw Sobczyk, HR riadite\u013e siete Biedronka.\u00a0<\/p>\n\n<style>.wp-block-embed{margin-top:2.5rem;margin-bottom:2.5rem}.wp-block-embed--fullwidth{margin-top:0;max-width:120rem !important}.wp-block-column:first-child .wp-block-embed{margin-top:0 !important}<\/style>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c1no, pracujem v Biedronke.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EX9aYda6G_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Existuje stereotyp, \u017ee my pokladn\u00edci sme nevzdelan\u00ed. Je to nespravodliv\u00e9 a \u010dasto nepravdiv\u00e9. M\u00e1m ve\u013ek\u00fa seba\u00factu a tak\u00e9to slov\u00e1 ma nebolia. Ale viem, \u017ee niektor\u00ed \u013eudia s\u00fa rozru\u0161en\u00ed, ke\u010f im to niekto povie do o\u010d\u00ed. Pr\u00e1ca s \u013eu\u010fmi ma naozaj bav\u00ed. Je to oddych, ktor\u00fd mi pom\u00e1ha norm\u00e1lne fungova\u0165. Je to liek na moju chorobu, s ktorou bojujem u\u017e roky. Som hrd\u00e1 na svoju pr\u00e1cu, na seba a na svojich kolegov. Stret\u00e1vam fantastick\u00fdch \u013eud\u00ed. C\u00edtim sa ako d\u00f4le\u017eit\u00e1 s\u00fa\u010das\u0165 t\u00edmu, c\u00edtim sa potrebn\u00e1.<\/em>.<\/p>\n<\/blockquote>\n\n\n<p>\u2013 hovor\u00ed \u0141ukasz Sa\u0142aci\u0144ski, pokladn\u00edk v Gdyni, ktor\u00fd vystupuje v reklame.<\/p>\n<p>Nov\u00fa kampa\u0148 sprev\u00e1dza rozsiahla komunik\u00e1cia v telev\u00edzii, na internete (vr\u00e1tane soci\u00e1lnych m\u00e9di\u00ed a vlastn\u00fdch kan\u00e1lov Biedronky), v predajniach a vonku. Kampa\u0148 bola spusten\u00e1 19. janu\u00e1ra a potrv\u00e1 tri t\u00fd\u017edne. Za strat\u00e9giu, kreat\u00edvu a produkciu je zodpovedn\u00e1 spolo\u010dnos\u0165 Mova Film, zatia\u013e \u010do za pl\u00e1novanie a n\u00e1kup m\u00e9di\u00ed je zodpovedn\u00e1 spolo\u010dnos\u0165 Wavemaker.<\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Najnov\u0161ia imid\u017eov\u00e1 kampa\u0148 bola vyvinut\u00e1 za \u00fa\u010dasti zamestnancov. Zdie\u013eali svoje sk\u00fasenosti a em\u00f3cie, diskutovali o tom, \u010do je na pr\u00e1ci najn\u00e1ro\u010dnej\u0161ie a \u010do im prin\u00e1\u0161a uspokojenie. <\/p>","protected":false},"author":18,"featured_media":184498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-184490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tak, pracuj\u0119 w Biedronce - szczery g\u0142os pracownik\u00f3w Biedronki<\/title>\n<meta name=\"description\" content=\"Kampania wizerunkowa zosta\u0142a przygotowana z udzia\u0142em pracownik\u00f3w. 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