{"id":180407,"date":"2025-09-24T11:40:31","date_gmt":"2025-09-24T11:40:31","guid":{"rendered":"https:\/\/pracawbiedronce.pl\/?p=180407"},"modified":"2025-09-24T11:55:05","modified_gmt":"2025-09-24T11:55:05","slug":"program-ambasadorski-webiedronka-ma-juz-5-lat","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/sk\/blog\/2025\/09\/24\/program-ambasadorski-webiedronka-ma-juz-5-lat\/","title":{"rendered":"Ambas\u00e1dorsk\u00fd program #WeBiedronka m\u00e1 teraz 5 rokov!"},"content":{"rendered":"<p><strong>Rok 2025 bude nepochybne pln\u00fd firemn\u00fdch v\u00fdro\u010d\u00ed. Biedronka oslavuje 30. v\u00fdro\u010die na po\u013eskom trhu. A program #WeBiedronka oslavuje svoje 5. narodeniny!<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\">5 rokov budovania zna\u010dky Biedronka a osobn\u00fdch zna\u010diek<\/h2>\n\n\n<p data-start=\"637\" data-end=\"730\">Ambas\u00e1dorsk\u00fd program WeBiedronka je jedine\u010dn\u00e1 ponuka pre zamestnancov, ktor\u00ed prostredn\u00edctvom svojich aktiv\u00edt na soci\u00e1lnych sie\u0165ach ukazuj\u00fa autentick\u00fa tv\u00e1r ka\u017edodennej pr\u00e1ce u najv\u00e4\u010d\u0161ieho zamestn\u00e1vate\u013ea v krajine.<\/p>\n<p data-start=\"637\" data-end=\"730\">U\u017e je to nejak\u00fd \u010das od za\u010diatku programu <strong data-start=\"667\" data-end=\"685\">viac ako 1 800 dn\u00ed<\/strong>Po\u010das tohto obdobia ve\u013evyslanci:<\/p>\n<ul data-start=\"731\" data-end=\"949\">\n<li data-start=\"731\" data-end=\"798\">\n<p data-start=\"733\" data-end=\"798\">publikovan\u00e9 po\u010das <strong data-start=\"752\" data-end=\"767\">5000 pr\u00edspevkov<\/strong> na soci\u00e1lnych sie\u0165ach,<\/p>\n<\/li>\n<li data-start=\"799\" data-end=\"861\">\n<p data-start=\"801\" data-end=\"861\">vygenerovali <strong data-start=\"814\" data-end=\"858\">200 000 reakci\u00ed a koment\u00e1rov na LinkedIn<\/strong>,<\/p>\n<\/li>\n<li data-start=\"862\" data-end=\"949\">\n<p data-start=\"864\" data-end=\"949\">uk\u00e1zali ka\u017edodenn\u00fa pr\u00e1cu v obchodoch, skladoch, region\u00e1lnych kancel\u00e1ri\u00e1ch a \u00fastred\u00ed.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"951\" data-end=\"1109\">D\u00f4le\u017eit\u00e9 je, \u017ee v\u010faka aktivite najm\u00e4 na LinkedIn si \u00fa\u010dastn\u00edci buduj\u00fa aj svoje osobn\u00e9 zna\u010dky a z\u00e1rove\u0148 zdie\u013eaj\u00fa svoje vedomosti, sk\u00fasenosti a ka\u017edodenn\u00fd \u017eivot v Biedronke.<\/p>\n<p data-start=\"951\" data-end=\"1109\">Tento september sme mali t\u00fa \u010des\u0165 stretn\u00fa\u0165 sa s ambas\u00e1dormi, aby sme zhrnuli na\u0161e v\u00fdsledky, nau\u010dili sa nie\u010do nov\u00e9 a dokonca aj nie\u010do nama\u013eovali! \ud83c\udf89\ud83e\udd29<\/p>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><style>.wp-block-image.has-mobile-image img:not(.mobile-image){display:none}.wp-block-image.has-mobile-image img.mobile-image{display:block}.wp-block-image.has-mobile-image>a:nth-of-type(1){display:none}@media(min-width: 576px){.wp-block-image.has-mobile-image img:not(.mobile-image){display:block}.wp-block-image.has-mobile-image>a:nth-of-type(1){display:block}.wp-block-image.has-mobile-image img.mobile-image{display:none}.wp-block-image.has-mobile-image>a:nth-of-type(2){display:none}}<\/style>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"180426\" src=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015.jpg\" alt=\"Skupina robotn\u00edkov v \u010derven\u00fdch klob\u00fakoch.\" class=\"wp-image-180426\" srcset=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015.jpg 800w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-347x260.jpg 347w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-768x576.jpg 768w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-16x12.jpg 16w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-24x18.jpg 24w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-533x400.jpg 533w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-140x105.jpg 140w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-450x338.jpg 450w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1015-500x375.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"180424\" src=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-768x1024.jpeg\" alt=\"Skupina robotn\u00edkov sa usmieva do kamery\" class=\"wp-image-180424\" srcset=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-768x1024.jpeg 768w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-195x260.jpeg 195w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-1152x1536.jpeg 1152w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-1536x2048.jpeg 1536w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-9x12.jpeg 9w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-504x672.jpeg 504w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-18x24.jpeg 18w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-300x400.jpeg 300w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-1105x1473.jpeg 1105w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-105x140.jpeg 105w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-343x457.jpeg 343w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-1110x1480.jpeg 1110w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009-500x667.jpeg 500w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/image00009.jpeg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"180425\" src=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-1024x768.jpg\" alt=\"Skupina zamestnancov sf\u00fakava svie\u010dku na torte.\" class=\"wp-image-180425\" srcset=\"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-1024x768.jpg 1024w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-347x260.jpg 347w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-768x576.jpg 768w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-1536x1152.jpg 1536w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-2048x1536.jpg 2048w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-16x12.jpg 16w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-896x672.jpg 896w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-24x18.jpg 24w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-533x400.jpg 533w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-1105x829.jpg 1105w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-140x105.jpg 140w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-450x338.jpg 450w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-1110x833.jpg 1110w, https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2025\/09\/IMG_1041-500x375.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ako vyzer\u00e1 ka\u017edodenn\u00fd \u017eivot ambas\u00e1dora?<\/strong><\/h2>\n\n\n<p>Program je otvoren\u00fd pre v\u0161etk\u00fdch \u2013 zamestnancov predajn\u00ed, skladov, region\u00e1lnych kancel\u00e1ri\u00ed a centr\u00e1ly. Na\u0161i ambas\u00e1dori sa z\u00fa\u010dast\u0148uj\u00fa pravideln\u00fdch tematick\u00fdch \u0161kolen\u00ed, nav\u0161tevuj\u00fa workshopy na rozvoj r\u00f4znych zru\u010dnost\u00ed a zap\u00e1jaj\u00fa sa do intern\u00fdch projektov, ktor\u00e9 pom\u00e1haj\u00fa budova\u0165 vz\u0165ahy v celej spolo\u010dnosti.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Pre\u010do by\u0165 s\u00fa\u010das\u0165ou #WeBiedronka?<\/strong><\/h2>\n\n\n<p data-start=\"1544\" data-end=\"1592\">By\u0165 s\u00fa\u010das\u0165ou <strong data-start=\"1558\" data-end=\"1574\">#WeBiedronka<\/strong> toto je \u0161anca:<\/p>\n<ul data-start=\"1593\" data-end=\"1896\">\n<li data-start=\"1593\" data-end=\"1655\">\n<p data-start=\"1595\" data-end=\"1655\">rozv\u00edjajte svoje zru\u010dnosti a z\u00edskavajte nov\u00e9 sk\u00fasenosti,<\/p>\n<\/li>\n<li data-start=\"1656\" data-end=\"1699\">\n<p data-start=\"1658\" data-end=\"1699\">zdie\u013ea\u0165 vedomosti a in\u0161pirova\u0165 ostatn\u00fdch,<\/p>\n<\/li>\n<li data-start=\"1700\" data-end=\"1752\">\n<p data-start=\"1702\" data-end=\"1752\">vybudova\u0165 si autentick\u00fd obraz spolo\u010dnosti \u201ezvn\u00fatra\u201c,<\/p>\n<\/li>\n<li data-start=\"1753\" data-end=\"1809\">\n<p data-start=\"1755\" data-end=\"1809\">stretn\u00fa\u0165 \u013eud\u00ed z r\u00f4znych oblast\u00ed a regi\u00f3nov Po\u013eska,<\/p>\n<\/li>\n<li data-start=\"1810\" data-end=\"1896\">\n<p data-start=\"1812\" data-end=\"1896\">Bu\u010fte akt\u00edvni na soci\u00e1lnych sie\u0165ach a uk\u00e1\u017ete svoj ka\u017edodenn\u00fd \u017eivot v pr\u00e1ci.<\/p>\n<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Vypo\u010dujte si pr\u00edbehy ambas\u00e1dorov<\/h2>\n\n\n<p data-start=\"1940\" data-end=\"2094\">V najnov\u0161ej epiz\u00f3de <a href=\"https:\/\/pracawbiedronce.pl\/sk\/podcasty\/\" target=\"_blank\" rel=\"noopener\">n\u00e1\u0161 podcast<\/a> \ud83d\udc42 na\u0161i ambas\u00e1dori \u2013 <strong data-start=\"1989\" data-end=\"2026\">Agata Wojtysiak a Pawe\u0142 J\u0119drysiak<\/strong> \u2013 hovori\u0165 o svojich sk\u00fasenostiach s programom.<br data-start=\"2077\" data-end=\"2080\" \/>Dozviete sa, \u010do z\u00edskaj\u00fa \u00fa\u010das\u0165ou v programe #WeBiedronka, ako to ovplyvn\u00ed ich profesion\u00e1lny a osobn\u00fd rozvoj a pre\u010do sa oplat\u00ed prida\u0165 sa k tejto komunite.<\/p>\n\n\t\t<div class=\"wp-block\">\r\n\t\t<div class=\"podcast b-podcast alignwide\" data-podcast-id=\"180398\"><\/div>\r\n\t<\/div>\r\n\t\r\n\t\r\n    <div id=\"pwb-podcast-l10n\" style=\"display:none;\" aria-hidden=\"true\">\r\n        <span data-key=\"volume\">Objem<\/span>\r\n        <span data-key=\"play\">Hra\u0165<\/span>\r\n        <span data-key=\"pause\">Pozastavi\u0165<\/span>\r\n        <span data-key=\"next\">\u010eal\u0161ia epiz\u00f3da<\/span>\r\n        <span data-key=\"prev\">Predch\u00e1dzaj\u00faca epiz\u00f3da<\/span>\r\n        <span data-key=\"mute\">Stlmi\u0165<\/span>\r\n        <span data-key=\"unmute\">Zru\u0161i\u0165 stlmenie<\/span>\r\n        <span data-key=\"volumeControl\">Ovl\u00e1danie hlasitosti<\/span>\r\n\t\t<span data-key=\"playbackProgress\">Priebeh prehr\u00e1vania<\/span>\r\n        <span data-key=\"unitMin\">min\u00faty<\/span>\r\n        <span data-key=\"unitSec\">s<\/span>\r\n        <span data-key=\"separatorOf\">z<\/span>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Sledujte na\u0161ich ambas\u00e1dorov a pridajte sa k n\u00e1m!<\/h2>\n\n\n<p>Kedyko\u013evek si m\u00f4\u017eete pozrie\u0165, o \u010dom na\u0161i zamestnanci aktu\u00e1lne p\u00ed\u0161u. Sta\u010d\u00ed zada\u0165 nasleduj\u00face do vyh\u013ead\u00e1vacieho po\u013ea na LinkedIn: <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23webiedronka&amp;origin=GLOBAL_SEARCH_HEADER&amp;sid=00S\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">#webiedronka<\/span><\/a>!<\/p>\n<p><br \/>A ak by ste sa chceli sta\u0165 s\u00fa\u010das\u0165ou na\u0161ej ambas\u00e1dorskej komunity, pozrite si na\u0161e aktu\u00e1lne pracovn\u00e9 ponuky! \ud83d\udc47<\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><style>.wp-block-buttons{margin:2.5rem auto}.wp-block-buttons.aligncenter{justify-content:center}.wp-block-button{display:flex;align-items:center;justify-content:center}.wp-block-button svg,.wp-block-button img{flex:0 0 auto;max-width:50%;margin-left:0.5rem}.wp-block-button svg path,.wp-block-button img path{transition:fill var(--transition-speed) var(--transition-timing-function)}.wp-block-button-outline--red .wp-block-button__link{color:var(--wp--preset--color--red-main);border-color:var(--wp--preset--color--red-main);background-color:rgba(0,0,0,0)}.wp-block-button-outline--red .wp-block-button__link:hover{color:var(--wp--preset--color--red-hover);border-color:var(--wp--preset--color--red-hover)}.wp-block-button-outline--white .wp-block-button__link{color:var(--wp--preset--color--white);border-color:var(--wp--preset--color--white);background-color:rgba(0,0,0,0)}.wp-block-button-outline--white .wp-block-button__link:hover{color:var(--wp--preset--color--grey-100);border-color:var(--wp--preset--color--grey-100)}.wp-block-button-outline--dark .wp-block-button__link{color:var(--wp--preset--color--navy-blue-main);border-color:var(--wp--preset--color--navy-blue-main);background-color:rgba(0,0,0,0)}.wp-block-button-outline--dark .wp-block-button__link:hover{color:var(--wp--preset--color--white);background-color:var(--wp--preset--color--navy-blue-main)}.wp-block-button-outline--dark .wp-block-button__link:hover path{fill:var(--wp--preset--color--white)}.wp-block-button-outline--dark .wp-block-button__link:active{color:var(--wp--preset--color--white);border-color:var(--wp--preset--color--navy-blue-pressed);background-color:var(--wp--preset--color--navy-blue-pressed)}.wp-block-button-outline--dark .wp-block-button__link:active path{fill:var(--wp--preset--color--white)}.wp-block-button-filled--red .wp-block-button__link{color:var(--wp--preset--color--white);border-color:var(--wp--preset--color--red-main);background-color:var(--wp--preset--color--red-main)}.wp-block-button-filled--red .wp-block-button__link:hover{border-color:var(--wp--preset--color--red-hover);background-color:var(--wp--preset--color--red-hover)}.wp-block-button-filled--red .wp-block-button__link:active{border-color:var(--wp--preset--color--red-pressed);background-color:var(--wp--preset--color--red-pressed)}.wp-block-button-filled--white .wp-block-button__link{color:var(--wp--preset--color--red-main);background-color:var(--wp--preset--color--white)}.wp-block-button-filled--white .wp-block-button__link:hover{border-color:var(--wp--preset--color--grey-100);background-color:var(--wp--preset--color--grey-100)}.wp-block-button-filled--dark .wp-block-button__link{color:var(--wp--preset--color--white);background-color:var(--wp--preset--color--navy-blue-main)}.wp-block-button-filled--dark .wp-block-button__link:hover{border-color:var(--wp--preset--color--navy-blue-hover);background-color:var(--wp--preset--color--navy-blue-hover)}.wp-block-button-bordered--red{display:inline-flex;width:auto}.wp-block-button-bordered--red .wp-block-button__link{display:inline-flex;width:auto;padding:0.6875rem 0 0.375rem;position:relative;color:var(--wp--preset--color--navy-blue-main);border-color:rgba(0,0,0,0);background-color:rgba(0,0,0,0);position:relative;text-decoration:none}.wp-block-button-bordered--red .wp-block-button__link::after{content:\"\";width:100%;height:0.0625rem;position:absolute;bottom:0;left:0;transform-origin:left;border-radius:2px;background-color:currentColor;transition:transform .2s ease;will-change:transform;transform:scaleX(1)}.wp-block-button-bordered--red .wp-block-button__link:hover::after,.wp-block-button-bordered--red .wp-block-button__link:focus::after{transform:scaleX(0)}.wp-block-button-bordered--red .wp-block-button__link::after{background-color:var(--wp--preset--color--red-main)}.wp-block-button__link{display:inline-flex;flex:0 0 auto;align-items:center;justify-content:center;width:100%;padding:0.625rem 1.5rem;font-weight:700;letter-spacing:-0.05rem !important;border:1px solid currentColor;transition:background-color var(--transition-speed) var(--transition-timing-function),color var(--transition-speed) var(--transition-timing-function),border-color var(--transition-speed) var(--transition-timing-function);font-size:1rem;line-height:1.25;letter-spacing:-0.01rem}@media(min-width: 992px){.wp-block-button__link{width:auto;padding:0.875rem 1.3125rem}}.wp-block-button__link:focus{outline:2px solid var(--wp--preset--color--navy-blue-main) !important}<\/style>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-red-main-color has-dark-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/careers.jeronimomartins.com\/Biedronka\/search\/?locale=pl_PL\">Aktu\u00e1lne pracovn\u00e9 ponuky<\/a><\/div>\n<\/div>\n\n\n<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:600;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}<\/style>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Program WeBiedronka je pr\u00edle\u017eitos\u0165ou pre zamestnancov, ktor\u00ed svojou aktivitou na soci\u00e1lnych sie\u0165ach ukazuj\u00fa autentick\u00fa tv\u00e1r ka\u017edodennej pr\u00e1ce v Biedronke.<\/p>","protected":false},"author":18,"featured_media":180428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-180407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-kariera-w-biedronce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Program ambasadorski WeBiedronka ma ju\u017c 5 lat<\/title>\n<meta name=\"description\" content=\"WeBiedronka to okazja dla pracownik\u00f3w, kt\u00f3rzy poprzez swoj\u0105 aktywno\u015b\u0107 na LinkedIn pokazuj\u0105 autentyczne oblicze codziennej pracy w Biedronce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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