{"id":153981,"date":"2023-04-14T11:27:41","date_gmt":"2023-04-14T11:27:41","guid":{"rendered":"https:\/\/new.karierawjm.pl\/biedronka-to-my-codziennie\/"},"modified":"2023-12-05T12:32:23","modified_gmt":"2023-12-05T12:32:23","slug":"biedronka-to-my-codziennie","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/sk\/blog\/2023\/04\/14\/biedronka-to-my-codziennie\/","title":{"rendered":"Biedronka to MY. Codziennie."},"content":{"rendered":"<h4 class=\"wp-block-heading\">Nielen radom benefitov a v\u00fdhod, ktor\u00e9 ur\u010duj\u00fa trendy na trhu, ale aj\u2026 po\u00e9ziou. Takto si n\u00e1\u0161 re\u0165azec v\u00e1\u017ei svojich zamestnancov. Rozhodli sme sa jedine\u010dn\u00fdm sp\u00f4sobom poveda\u0165 Poliakom o v\u00fdnimo\u010dnej pr\u00e1ci \u013eud\u00ed, ktor\u00fdch zamestn\u00e1vame a ktor\u00ed denne sl\u00fa\u017eia mili\u00f3nom z\u00e1kazn\u00edkov a zabezpe\u010duj\u00fa, aby boli ich najd\u00f4le\u017eitej\u0161ie potreby uspokojen\u00e9 v 3 400 predajniach. Spustila sa \u010fal\u0161ia \u010das\u0165 imid\u017eovej kampane \u201eBiedronka to MY. Codziennie.\u201c.<\/h4>\n\n\n<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:600;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}<\/style>\n<p>V na\u0161ej najnov\u0161ej kampani na budovanie zna\u010dky zamestn\u00e1vate\u013ea d\u00e1vame hlas hrdinom Biedronky \u2013 na\u0161im zamestnancom z predajn\u00ed a distribu\u010dn\u00fdch centier.<\/p>\n\n\n\n<p>Trin\u00e1s\u0165slabi\u010dn\u00e1 piese\u0148, ktor\u00fa \u010d\u00edta rozpr\u00e1va\u010d, zobrazuje t\u00edm najv\u00e4\u010d\u0161ieho po\u013esk\u00e9ho maloobchodn\u00e9ho re\u0165azca, ktor\u00fd z\u00e1kazn\u00edkom ka\u017ed\u00fd de\u0148 u\u013eah\u010duje \u017eivot. V\u010faka pr\u00e1ci zamestnan\u00fdch v obchodoch a distribu\u010dn\u00fdch centr\u00e1ch sa z\u00e1kladn\u00e9 denn\u00e9 \u010dinnosti, ktor\u00e9 definuj\u00fa rytmus \u017eivota Poliakov, ako je pr\u00edprava ra\u0148ajok, rodinn\u00fdch obedov a ve\u010der\u00ed, st\u00e1vaj\u00fa ove\u013ea jednoduch\u0161\u00edmi. Pr\u00e1ca, ktor\u00fa prezentujeme v najnov\u0161ej \u010dasti kampane, si v\u0161ak z\u00e1kazn\u00edci \u010dasto nev\u0161imn\u00fa. A ako zd\u00f4raz\u0148uje rozpr\u00e1va\u010d, zamestnanci s\u00fa koniec koncov \u201ehoci nie v\u017edy vidite\u013en\u00ed, v\u017edy s\u00fa d\u00f4le\u017eit\u00ed\u201c.<\/p>\n\n\n\n<p>Vo filme nehraj\u00fa profesion\u00e1lni herci. Ich \u00falohy hraj\u00fa zamestnanci Biedronky v re\u00e1lnych situ\u00e1ci\u00e1ch, ktor\u00e9 nap\u013a\u0148aj\u00fa ich de\u0148. Ke\u010f sa svet prebud\u00ed, oni u\u017e pracuj\u00fa, na pln\u00e9 obr\u00e1tky. Prij\u00edmaj\u00fa z\u00e1sielky, pe\u010d\u00fa chlieb a vystavuj\u00fa \u010derstv\u00e9 ovocie a zeleninu, \u010d\u00edm zabezpe\u010duj\u00fa, aby ob\u013e\u00faben\u00e9 produkty Poliakov boli v\u017edy na dosah ruky. Kampa\u0148 obsahuje aj sc\u00e9ny, ktor\u00e9 potvrdzuj\u00fa \u00fazku s\u00fadr\u017enos\u0165 t\u00edmu Biedronky, pri\u010dom zamestnanci si u\u017e\u00edvaj\u00fa vz\u00e1jomn\u00fa spolo\u010dnos\u0165: rozhovory a spolo\u010dn\u00e9 oslavy naroden\u00edn.<\/p>\n\n\n<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote cite{color:var(--wp--preset--color--dark)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>T\u00e1to kampa\u0148 je poctou t\u00edmu Biedronka, ktor\u00fd zo seba ka\u017ed\u00fd de\u0148 vyd\u00e1va v\u0161etko a rob\u00ed n\u00e1v\u0161tevy na\u0161ich z\u00e1kazn\u00edkov pohodln\u00fdmi bez oh\u013eadu na d\u013a\u017eku ich n\u00e1kupn\u00e9ho zoznamu. Chceme uk\u00e1za\u0165 d\u00f4le\u017eitos\u0165 tvrdej pr\u00e1ce na\u0161ich kolegov a to, ako ovplyv\u0148uje ka\u017edodenn\u00fd a nen\u00e1ro\u010dn\u00fd \u017eivot na\u0161ich z\u00e1kazn\u00edkov. Na\u0161i \u013eudia s\u00fa srdcom ka\u017ed\u00e9ho obchodu a v\u010faka nim m\u00f4\u017eeme nakupova\u0165 efekt\u00edvnej\u0161ie bez oh\u013eadu na denn\u00fa dobu alebo pr\u00edle\u017eitos\u0165.<\/p>\n<cite>Jaros\u0142aw Sobczyk, HR riadite\u013e siete Biedronka<\/cite><\/blockquote>\n\n\n<style>.wp-block-embed{margin-top:2.5rem;margin-bottom:2.5rem}.wp-block-embed--fullwidth{margin-top:0;max-width:120rem !important}.wp-block-column:first-child .wp-block-embed{margin-top:0 !important}<\/style>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Biedronka to MY.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mhCETRWboqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nov\u00fa verziu kampane \u201eBiedronka to MY. Ka\u017ed\u00fd de\u0148\u201c sprev\u00e1dza marketingov\u00e1 kampa\u0148, ktor\u00e1 be\u017e\u00ed v telev\u00edzii, rozhlase a online, vr\u00e1tane soci\u00e1lnych m\u00e9di\u00ed a vlastn\u00fdch kan\u00e1lov Biedronky. Z\u00e1kazn\u00edci si bud\u00fa m\u00f4c\u0165 vypo\u010du\u0165 \u010das\u0165 obsahu kampane aj v predajniach. Kampa\u0148 bola spusten\u00e1 9. apr\u00edla 2023 a potrv\u00e1 tri t\u00fd\u017edne. Za strat\u00e9giu a kreat\u00edvu je zodpovedn\u00e1 spolo\u010dnos\u0165 DDB Warszawa, za produkciu spolo\u010dnos\u0165 OTO Film a za medi\u00e1lne pl\u00e1novanie a n\u00e1kup spolo\u010dnos\u0165 Wavemaker.<\/p>","protected":false},"excerpt":{"rendered":"<p>Spustila sa \u010fal\u0161ia \u010das\u0165 imid\u017eovej kampane \u201eBiedronka to MY. Codziennie.\u201c, v ktorej oce\u0148ujeme na\u0161ich zamestnancov jedine\u010dnou formou \u2013 trin\u00e1s\u0165slabi\u010dn\u00fdm p\u00edsmenom.<\/p>","protected":false},"author":18,"featured_media":153462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-153981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biedronka to MY. Codziennie | Kampania wizerunkowa Biedronki<\/title>\n<meta name=\"description\" content=\"Ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej \u201eBiedronka to MY. 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