{"id":180580,"date":"2025-11-07T15:02:38","date_gmt":"2025-11-07T15:02:38","guid":{"rendered":"https:\/\/pracawbiedronce.pl\/?post_type=podcast&p=180580"},"modified":"2025-11-07T15:04:50","modified_gmt":"2025-11-07T15:04:50","slug":"zakupy-przyszlosci-e-commerce-biedronka-home","status":"publish","type":"podcast","link":"https:\/\/pracawbiedronce.pl\/sk\/blog\/podcast\/zakupy-przyszlosci-e-commerce-biedronka-home\/","title":{"rendered":"Epiz\u00f3da 25: Nakupovanie bud\u00facnosti: Elektronick\u00fd obchod Biedronka Domov"},"excerpt":{"rendered":"

Nakupovanie online je v dne\u0161nej dobe be\u017en\u00e9 \u2013 ale za pohodl\u00edm kliknutia na tla\u010didlo \u201ek\u00fapi\u0165 teraz\u201d sa skr\u00fdva obrovsk\u00fd svet d\u00e1t, technol\u00f3gi\u00ed a logistiky. V tejto epiz\u00f3de sa rozpr\u00e1vame s Kamilou Fr\u0105ckowiak, riadite\u013ekou elektronick\u00e9ho obchodu v spolo\u010dnosti Biedronka, o z\u00e1kulis\u00ed projektu Biedronka Home. Dozviete sa, ako sa zrodil n\u00e1pad na internetov\u00fd obchod, ktor\u00e9 produkty si Poliaci vyberaj\u00fa naj\u010dastej\u0161ie a ako umel\u00e1 inteligencia a personaliz\u00e1cia menia z\u00e1\u017eitok z nakupovania.<\/p>","protected":false},"author":25,"featured_media":0,"template":"","meta":{"_acf_changed":false},"playlist":[62],"class_list":["post-180580","podcast","type-podcast","status-publish","hentry","playlist-biedronka-to-my"],"acf":[],"yoast_head":"\nOdcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home - Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pracawbiedronce.pl\/sk\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home - Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\" \/>\n<meta property=\"og:description\" content=\"Zakupy online to dzi\u015b codzienno\u015b\u0107 \u2013 ale za wygod\u0105 klikni\u0119cia \u201ekup teraz\u201d kryje si\u0119 ogromny \u015bwiat danych, technologii i logistyki. W tym odcinku rozmawiamy z Kamil\u0105 Fr\u0105ckowiak, Dyrektork\u0105 ds. e-commerce w Biedronce, o kulisach powstania Biedronka Home. Dowiesz si\u0119, jak rodzi\u0142 si\u0119 pomys\u0142 na sklep internetowy, jakie produkty Polacy najch\u0119tniej wybieraj\u0105 i jak AI oraz personalizacja zmieniaj\u0105 do\u015bwiadczenia zakupowe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pracawbiedronce.pl\/sk\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home\" \/>\n<meta property=\"og:site_name\" content=\"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T15:04:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home\",\"url\":\"https:\\\/\\\/pracawbiedronce.pl\\\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home\",\"name\":\"Odcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home - Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#website\"},\"datePublished\":\"2025-11-07T15:02:38+00:00\",\"dateModified\":\"2025-11-07T15:04:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pracawbiedronce.pl\\\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/pracawbiedronce.pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#website\",\"url\":\"https:\\\/\\\/pracawbiedronce.pl\\\/\",\"name\":\"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\",\"description\":\"Znajd\u017a stanowisko dla siebie i do\u0142\u0105cz do naszego zespo\u0142u! Sprawd\u017a tak\u017ce, co na temat pracy w Biedronce s\u0105dz\u0105 nasi pracownicy \u2192 Wejd\u017a na pracawbiedronce.pl!\",\"publisher\":{\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pracawbiedronce.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#organization\",\"name\":\"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\",\"url\":\"https:\\\/\\\/pracawbiedronce.pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pracawbiedronce.pl\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-cropped-biedronka-logo-kolor-nakladane-1.webp\",\"contentUrl\":\"https:\\\/\\\/pracawbiedronce.pl\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/cropped-cropped-biedronka-logo-kolor-nakladane-1.webp\",\"width\":512,\"height\":512,\"caption\":\"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce\"},\"image\":{\"@id\":\"https:\\\/\\\/pracawbiedronce.pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Epiz\u00f3da 25. Nakupovanie bud\u00facnosti: Elektronick\u00fd obchod Biedronka Domov - Pr\u00e1ca v Biedronke a n\u00e1zory zamestnancov - Pr\u00e1ca v Biedronke","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pracawbiedronce.pl\/sk\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home","og_locale":"sk_SK","og_type":"article","og_title":"Odcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home - Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce","og_description":"Zakupy online to dzi\u015b codzienno\u015b\u0107 \u2013 ale za wygod\u0105 klikni\u0119cia \u201ekup teraz\u201d kryje si\u0119 ogromny \u015bwiat danych, technologii i logistyki. W tym odcinku rozmawiamy z Kamil\u0105 Fr\u0105ckowiak, Dyrektork\u0105 ds. e-commerce w Biedronce, o kulisach powstania Biedronka Home. Dowiesz si\u0119, jak rodzi\u0142 si\u0119 pomys\u0142 na sklep internetowy, jakie produkty Polacy najch\u0119tniej wybieraj\u0105 i jak AI oraz personalizacja zmieniaj\u0105 do\u015bwiadczenia zakupowe.","og_url":"https:\/\/pracawbiedronce.pl\/sk\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home","og_site_name":"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce","article_modified_time":"2025-11-07T15:04:50+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pracawbiedronce.pl\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home","url":"https:\/\/pracawbiedronce.pl\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home","name":"Epiz\u00f3da 25. Nakupovanie bud\u00facnosti: Elektronick\u00fd obchod Biedronka Domov - Pr\u00e1ca v Biedronke a n\u00e1zory zamestnancov - Pr\u00e1ca v Biedronke","isPartOf":{"@id":"https:\/\/pracawbiedronce.pl\/#website"},"datePublished":"2025-11-07T15:02:38+00:00","dateModified":"2025-11-07T15:04:50+00:00","breadcrumb":{"@id":"https:\/\/pracawbiedronce.pl\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pracawbiedronce.pl\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pracawbiedronce.pl\/?podcast=zakupy-przyszlosci-e-commerce-biedronka-home#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/pracawbiedronce.pl\/"},{"@type":"ListItem","position":2,"name":"Odcinek 25. Zakupy przysz\u0142o\u015bci: E-commerce Biedronka Home"}]},{"@type":"WebSite","@id":"https:\/\/pracawbiedronce.pl\/#website","url":"https:\/\/pracawbiedronce.pl\/","name":"Pr\u00e1ca v Biedronke a recenzie zamestnancov - Pr\u00e1ca v Biedronke","description":"N\u00e1jdite si perfektn\u00fa poz\u00edciu pre v\u00e1s a pridajte sa k n\u00e1\u0161mu t\u00edmu! Zistite, \u010do si na\u0161i zamestnanci myslia o pr\u00e1ci v Biedronke \u2192 Nav\u0161t\u00edvte pracawbiedronce.pl!","publisher":{"@id":"https:\/\/pracawbiedronce.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pracawbiedronce.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/pracawbiedronce.pl\/#organization","name":"Pr\u00e1ca v Biedronke a recenzie zamestnancov - Pr\u00e1ca v Biedronke","url":"https:\/\/pracawbiedronce.pl\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/pracawbiedronce.pl\/#\/schema\/logo\/image\/","url":"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2023\/07\/cropped-cropped-biedronka-logo-kolor-nakladane-1.webp","contentUrl":"https:\/\/pracawbiedronce.pl\/wp-content\/uploads\/2023\/07\/cropped-cropped-biedronka-logo-kolor-nakladane-1.webp","width":512,"height":512,"caption":"Praca w Biedronce i opinie pracownik\u00f3w - Praca w Biedronce"},"image":{"@id":"https:\/\/pracawbiedronce.pl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/podcast\/180580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/users\/25"}],"wp:attachment":[{"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/media?parent=180580"}],"wp:term":[{"taxonomy":"playlist","embeddable":true,"href":"https:\/\/pracawbiedronce.pl\/sk\/wp-json\/wp\/v2\/playlist?post=180580"}],"curies":[{"name":"pracovn\u00fd list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}