{"id":184490,"date":"2026-01-19T08:08:59","date_gmt":"2026-01-19T08:08:59","guid":{"rendered":"https:\/\/pracawbiedronce.pl\/?p=184490"},"modified":"2026-01-19T10:48:09","modified_gmt":"2026-01-19T10:48:09","slug":"tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej","status":"publish","type":"post","link":"https:\/\/pracawbiedronce.pl\/en\/blog\/2026\/01\/19\/tak-pracuje-w-biedronce-szczery-glos-pracownikow-w-nowej-kampanii-wizerunkowej\/","title":{"rendered":"\u201e"Yes, I work at Biedronka." Honest voices from employees in a new image campaign"},"content":{"rendered":"

\u201e"You think this is an easy job? Please... (...) This is not a job for those who give up easily" - this is how the latest installment of the employer branding campaign "Biedronka to MY. <\/strong><\/p>\n

The campaign concept was developed with the input of store employees, and with their personal involvement. They shared their experiences and emotions, discussing what's most challenging about their jobs and what gives them satisfaction. This made the spot an authentic record of reality as seen through their eyes.<\/p>\n

The employees were played by actual Biedronka employees. They tell their stories and show their daily lives: working the cash register, stocking merchandise, explaining promotions, responding to crisis situations, and even small gestures of support for customers and colleagues. This authenticity and sincerity are key features of the campaign \u2013 without embellishment, but with pride and respect for the daily effort.<\/p>\n\n