Biedronka discounts food with a near expiration date by 50%

Biedronka is introducing a pilot program of discounting food products with a near expiration date. Starting January 27, customers of 63 stores of the Biedronka chain in the Lublin, Podkarpackie and Świętokrzyskie provinces will be able to buy selected full-value food products at prices lower by 50%.

The project of discounting items with a close expiration date is a great opportunity for customers to buy high-quality products at even lower prices​. This is also another action by Biedronka aimed at counteracting food waste. 63 stores of the Biedronka chain are participating in the pilot program in the Lublin, Podkarpackie and Świętokrzyskie provinces.

Selected food products with an expiration date close to the deadline, discounted by 50%, will be highlighted on the front with a special sticker featuring the campaign slogan "We Respect Food". Store managers will decide on the inclusion of specific products in the promotion.​.